Meaning of Interpellation,Taste and Kitsch

The role of interpellation with advertisements is to address their consumers and recruit them in a particular ideological position. The images that we see on television and magazines speaks to us and grabs our attention. An example of interpellation is the EAS commericals that I see on television. They have well-known athletes advertising powder drinks and eating protein candy bars. When you see these images you might think to yourself, "That's all I have to do is take these products and I can look and feel like this athlete on television." Personally, I know this is not possible, but when some people look at these commericals they think this can really happen just by taking the product that is advertise.

Taste is based on experiences to one class, cultural background, education, and other aspects of identity. Taste is also refer to one's middle class or upper-class background. High/low culture is also asscoiated with this concept. For example, high culture might be link to 60 mintues show and low culture can link to music videos. Kitsch is associated with objects that are often cheap. An example of this is the lava lamp.